Introduction

Jordan Brand is a subdivision atheletic and clothing line of Nike. Jordan brand is inspired by the performance legacy, visoin, and involvement of Michael Jordan. It is a high performance basketball shoe and appaeral line. It was the first time a sports star has turned himself into a brand. The shoes price range are between $90-$150. The Jordan Brand logo is Michael Jordan's signature jumpman logo. Jordan hand picks proffesional athletes to represent and endorse his footwear.